In the highly competitive arena of public speaking and online content, everyone competes for attention, each promising a hidden gem, a secret revealed or a life-changing insight. In reality, every word spoken carries weight, every pause demands attention, and every story cries out to be heard. Amid this flurry of words, there is one cardinal sin: burying the lede.
Now imagine you are attending a live event or watching an infomercial video. Your gaze is stretched forward, clinging to every word, eager to grasp the essence of the speaker’s message. But alas, the part that interests you, the part that compels you to stay attentive, is buried under a deluge of words, lost in a labyrinth of entirely superfluous details.
This is the dangerous pitfall of those who choose to bury the lede, the most important information within the narrative, leaving listeners to sift through the clutter in search of clarity. But the truth is that in today’s fast-paced world, attention spans are short and the demand for concise and impactful communication is ever increasing. Don’t be fooled by marketing experts or fads, because these change!
So if you indeed have to prepare a speech, presentation, or video be it marketing, divulging, or entertaining, it is important to commit to bringing out the power of our voices by embracing a fundamental principle: start off on the right foot and don’t tease your audience. The habit of withholding crucial information until the very last moment, forcing viewers to endure a tedious journey to reach the promised revelation is detrimental.In today’s age of short attention spans and instant gratification, audiences want clarity, transparency and, above all, respect for their time.
The term “lede” (or lead) originates from the newspaper industry, referring to the introductory section of a news story that summarizes the most important information. It refers to the opening sentences of a speech or presentation that absolutely must encapsulate the essential information right from the start, so as to lay the groundwork for what follows without too many frills or fears of turning off the audience.
Creating a compelling opening for your speech requires skill, creativity and a keen awareness of your audience. Here are some strategies to help you master this art:
Now let’s consider the consequences of trying to hide the main message within your speeches to try to artificially “lengthen” its duration.
In the world of public speaking, clarity is king and correctness is queen. By mastering the art of introduction and avoiding covering up key topics, you unlock some of the potential of your voice and improve your communication. It should never be forgotten that vocal communication is much more than diction, pauses and whatever else you can find anywhere. Do not be distracted by too much repeated information: only your Inborn Voice can emphasize your identity, uniqueness and Personal Brand. So the next time you take the stage, remember these tips and embrace brevity, stimulate curiosity and you will see your message emerge powerfully, capturing your audience and leaving a lasting impact.
Whether you need to prepare a speech, for a TED talk or for work, if you have been assigned a presentation, or if you simply like to entertain friends, we recommend that you book a voice assessment session to evaluate with us what communication stretegies you use and how to improve your soft communication skills.
Seldom do important clients release testimonials of the results they get from the Inborn Voice method, in this case Giale de Dona made more of an exception!
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