Voice identity and Personal Brand: how to achieve it?
The idea of a voice identity was born with Mylena Vocal Coach. More than 30 years ago, when everyone was concentrating on creating voices that were all the same and devoid of any emotion, she chose to do the opposite, that is, to privilege the transmission of a message complete with emotional and personal values over technical perfection. This revolution has proven successful, and today many other professionals are now riding the "personal brand" idea, which is nothing else than your "voice identity".
Our voice identifies us
The voice can make each of us identifiable from all the others, yet few people realize it. We are always astonished when we are mistaken for someone else over the phone or when one copycat perfectly manages to match the voice of someone else. The first example should make us understand how limited is the broadcasting performance of modern telecommunications and the second how moldable is our voice.
Voice makes us immediately recognizable and identifiable from the first word we utter. Everyone accepts this as the normality, but thinking about it this is really exceptional. Each of us is physically different from the others, but nobody thinks that even our voice is unique.
I was the first Vocal Coach in the world to advocate the existence of an intimate and personal relationship between a person's voice and identity. Indeed, to my knowledge, I am still the only one to back this in the field of vocal coaching, even if I am no longer alone in the scientific area: many research institutes have reached the same conclusion. In fact, if someone cannot recognize him or herself in his or her recorded voice, he or she will most likely also have a strong dissonance with his or her own identity, that is, with the dominant personality he or she is presenting to the world. This topic is very complex and that's why I wrote the book " The Way of the Voice " and I run my workshop " The Voice and the Identity " around the world. I invite you to learn more about this in depth!
So what's the purpose of the current trend of wanting to simplify things to the point of building identical voices? Have you ever wondered why so many people who remain recognizable while giving a speech, when they start to sing suddenly become good and unaware imitators? It's the vocal diversity of the human being that, for equal contents (be it a speech or a piece of music), will make more or less pleasant what we have to say to the audience.
The Inborn Voice
You can' t speak about voice without considering the body and mind of the person who produces it. The Vocal Technique alone can only serve to acquire awareness, it cannot produce miracles.
Within the human voice is hidden the secret of a comprehensible and immediate communication, whether you want to talk or sing: those who have understood it have always achieved excellent career goals, especially if the voice is his/her main work tool.
It is necessary to work on one's own voice to enhance its natural and expressive individuality, without which it is only an empty container. When someone does not recognize his or her recorded voice, it is always necessary to address two different worlds. First, there is the technique used, learned incorrectly by themselves or misguided, and second, there is the personality. Many people don't recognize themselves only while they are singing. The reason for this "experience" is that when they start singing they use their voice and brain in a new way, without the filters created by the mask that has been created over the years. They are puzzled by hearing what their Inborn Voice sound like.