L’impresa, the Italian Magazine about Management, part of the leading editorial group 24ore, has interviewed Mylena Vocal Coach to better explain the added value of a trained voice in the business area. In fact, there is no worse thing for a leader to have a personality in dissonance with his own voice, because he/she will never succeed in being truly credible. Here’s how to reconnect the voice to your identity.
I absolutely advise you to read the article by buying the magazine or clicking on the image on the side. It is very rare to read an intervention from a Vocal Coach at such high levels, especially in Italy where this type of profession is left in disarray.
Here are some extracts:
“In this digital era, personal relationships are still important for the business? Absolutely yes. All sales, the most important contracts and customer loyalty still take place today thanks to negotiations, meetings and phone calls made in person.”
“The achievement of a successful result is connected to the ability to relate the people who represent the company and conduct relationships and negotiations, with respect to the product, service or price.”
“I work every day to develop the vocal skills of entrepreneurs, managers and professionals worldwide, even through online sessions.”
“The art of using the voice can not be learned through a book or a recorded video. Requires supervision. Everyone has the opportunity to have a great voice, but only if he follows a tailor-made path, suited to his personality, with a personal interaction, face to face, with the right Vocal Coach.”
“It is essential to motivate and build the different teams within their company, not only those who deal with sales, but also those who deal with customer care. In the past it had become a kind of fashion with courses focused on what to say to motivate people and earn their trust. This approach is so simplified that it is no longer to be considered: it has often produced a boomerang effect, ruining the trust of major business leaders.”
“It should also be remembered that when we deal with Voice, we also include knowing how to listen to others. In fact, in a conversation the voices are always at least two. The Inborn Voice method teaches not only to improve one’s own vocality, but also to listen to others’ skills with great skill.”