Today I’ve been officially presented to the City of New York as “Italian Excellence in the World” and first professional to enter of Learn Italy’s “Network of Excellences”.
The Ceremony held place inside the Consulate General of Italy in new York, hosted by the Consul General Francesco Genuardi, the Added Consul Silvia Limoncini, the deputy Secretary of the Italian Abroad General Committee Silvana Mangione. Present also Massimo Veccia, presidente of Learn Italy, that has selected me as first of many to comes “excellences”
I had the privilege to give a little speech there, talking about my “craftmanship” as a Vocal Coach who cares about the voices of every single person, and does her job as an artisan, taking care of each one as an individual.
This is a video extract form the Ceremony.
You have probably already had the opportunity to read in the newspapers or listen to the TV news of my last event in New York to present my work and my book to the entire city.
I was chosen by Learn Italy Communication USA, a leading cultural agency in the United States, as the first testimonial of the Italian Excellence in the World during an event organized at Urbani Truffle, the undisputed leader in the Italian truffle industry.
The event should have been presented by Francesco Semprini, La Stampa reporter in New York, but since he and his photographer were the victims of an unfortunate episode in Syria, where they were on a reportage mission (the photographer was injured in one eye, he was unharmed), his place was quickly taken by Valeria Robecco, journalist of Il Giornale and ANSA, as well as the newly appointed president of the UN reporters’ association.
During the event Valeria has asked me very interesting questions that have taken me to talk about my story, explain my method and tell more about my book. I also had the honor of receiving two questions from Maria Luisa Rossi Hawkins, the renowned Mediaset correspondent in New York.
Also present at the event was the deputy secretary of the General Committee of Italians Abroad, Dr. Silvana Mangione, who also gave a small speech to congratulate with me.
The entire event was broadcasted for Italian Television by RAI Italia, soon I will add the link of the interview I released to them.
For now I’ll give you a preview of the full video (in Italian), soon I’ll add the English Captions and the entire transcript of the interview.
Well, as a Vocal Coach I can’t stand to fake or misleading news about voice health or voice use, sore here are my two cents-
Let’s first define what actually is ASMR. It’s the abbreviation of Autonomous Sensory Meridian Response. So we know it’s something that happens without any control over it and it is a response to a stimulus. It has directly nothing to do with sounds, especially the voice. Clearly, the stimulus can be a sound, even produced by a human voice. Probably someone wrongly used this terms long time ago, but there is a better one, as I will teach you later.
Probably every one of you have heard the disturbing sound of fingernails on a Chalkboard. That’s exactly what ASMR is when is related to a sound. It has pretty nothing to do with “whispering” sounds.
The ASMR has an evolutionary explication: the needs for a mammal to be aware of a “danger”, and the sound is a nice anticipator.
There is no need to be aware of a soothing sound like a whispering voice for us to survive, so it is not related to ASMR.
There is clearly a connection between a soothing voice and ouselvers, but is actually called “imprinting”, to be more specific “sound imprinting”.
Every one probably heard about Pavlov studies with dogs. Back in 1900, he proved that a dog can be trained to associate, i.e. imprint, a sound to the idea of food. Whenever the dog hears the sound associated to the food, even if the food is not present, it starts a series of autonomous processes that will prepare it for receiving the food: begin to salivate and start calling for digestion fluids, and probably also to wiggle!
The same can happen to humans beings. When you where babies, if your parents used their voice the same way, associating it to a particular moment of your life, then you may are imprinted with it.
An easy example is the sound of the running water from a faucet. Many of you will urge to go to the bathroom when they hear this sound.
Why? Because as a baby your parent made an ‘shhhhhh’ hissing sound to stimulate your urination. Is at that precise moment that you may have been imprinted with that association and you may not be able to “forget” it.
The same apply to a soothing sound, but only if you were among the lucky babies that were put asleep with by parents using soothing voices. That’s why the TV explain that only “few” can be affected by this “fake” ASMR.
And I suppose the one really affected by the commercial are put in a pre “sleep” state, so probably there will be no such thing as an association of the product to a relaxing moment. What can happen instead is the association to the idea of having a beer to the idea of a nice nap.
A complete disaster in commercials terms, but the people behind this knows perfectly that their goal instead was to have “fake” news amplifying their commercial effects.
This sleeping effect is why there are many people “watching” youtube videos with whispering voices: they simply want to sleep, and probably they fall asleep, leaving the youtube video playing unwatched!
One last word, from an experienced vocal coach you can trust.
A whispering voice can be the most dangerous voice we can produce. Dangerous for our vocal cords. It takes an expert Vocal coach to eradicate the idea that an “airy” voice is a “sexy” or a “whispering” one, especially when the movie continue to let us “imprint” this with this idea.
An airy voice is simply an airy voice and dehydrated the vocal cords.
A sexy voice is something different!
Today we have finally finalized the agreement between Learn Italy Communication, a company specializing in advanced training courses that is divided between the old and the new world, with collaborations ranging from the European Union to the most prestigious Italian and American universities, and Milena Origgi, also known as Mylena Vocal Coach.
Soon new news about this fantastic opportunity that will witness Mylena teach her art, voice communication and voice skills, during Masters and University courses here in America.
Here is the original content.
Today an important agreement has been signed between Italy and the United States concerning the creation of postgraduate and master courses in Communication. During the ceremony, in the presence of the Italian deputy consul Silvia Limoncini, I was nominated among the Italian “Excellencies” who will participate in the next Master’s courses in Communication and Journalism here in New York.
Here is the link to the original content