Marrakech has always been one of the most fascinating cities in North Africa, where two faces coexist, apparently irreconcilable: the tradition that sinks its customs and traditions in ancient times and a more western lifestyle that is found in many boutiques, restaurants and a certain worldliness that you can breathe in many districts of the City.

Everything is discreet, hidden in the riads protected by the high walls of the Medina. A great Berber metropolis, Marrakech has had the honour of being an imperial city, as well as Fès, Rabat and Meknès, and its great past is testified by the sumptuous buildings that contribute to making it the Moroccan tourist capital.

This morning I woke up excited by the anniversary that falls today: Valentine’s Day! Whether you want it or not, Valentine’s Day stirs the hearts and colors all cities red and fills them with hearts. You feel united by the power of love and even if you live it daily, the feeling is amplified by celebrating it all together.

For singles it can be difficult or time of hope, but don’t worry because love exists, just trust and listen to your Inborn Voice.

With the enthusiasm of a little girl I decided to write this post and to share with you the hidden strength in our voice that can spread in the world bringing love and why not, sensuality.

Let’s take a little step back to pay tribute to the legend of Valentine’s Day. It is said that he used to give young lovers a flower from his garden, a rose, as a good omen for their love. One of these roses gave birth to a great love that proved to be lasting and happy. So from flower to flower this beautiful anniversary spread.

Almost every day I receive emails, messages and telephone calls from people interested in my work. Some are searching to improve their presentation skills, some are willing to give a boost to their career with some voice training, some are just searching to love their voices once again. But almost every one of them asks me a single question. What is this Inborn Voice I am always talking about?

When it comes to voice training, there are many ways to actually train people’s voices. The most frequent and abused one is “by repetition”. The coach will let you repeat endlessly some exercises with the promise to “improve” your voice in a few sessions. Most of the time your voice will change, that’s for sure. But change is not always an improvement.

This is certainly nothing new: various branches of science, from psychology to medicine, have been saying for some time that moods are somehow “contagious” and are transmitted from one individual to another.

Those who are familiar with my work know that everything is vibration, so I am not at all surprised. The human voice carries so many secrets and this is one of the simplest. When you listen to the voice of a charismatic leader, a positive person, you are overwhelmed by positive energy and the desire to do and create is triggered. By listening to the voice of a negative or sad person, you lose the will to do or you increase anger and fear.

The study involved more than 50,000 people and focused on work productivity, but the data that emerged is also very interesting for those who are dedicated to improving the voice of people.

Every day we meet new people. Many times we don’t even care about them, we just ignore them. Other times, a connection is made, a magical one, which leads to deepening the relationship. Those who follow me know perfectly well that “chance doesn’t exist”, so it is always good to be aligned with your Inborn Voice to make something magical happen.

A long time ago, one of these people, a client and a friend, invited me to spend some summer time in her house in Italy’s Costa Smeralda, the most beautiful and magical place of the Mediterranean see. I usually prefer to keep my privacy and I rarely accept such proposals. But that time my Inborn Voice took me to Costa Smeralda, to one of the places where all the myth of those places was born: in Porto Rafael, the Aga Khan eritage.