How to choose the right coach for you: the complete guide to making the right choice

Choosing a coach is a decisive step, so don’t leave this choice to chance. Discover the criteria that can help you make a difference in your growth path.

1. Don’t limit the search to your local area

Many people continue to limit their search for a coach to their own city. This is the result of an outdated way of thinking. Thanks to modern technology, which is now available to everyone, you can also have a professional at your fingertips who is located on the other side of the world, directly from the comfort of your living room.

Of course, for some types of coaching, such as sports training, physical contact is essential, but in most cases this does not limit the quality of the services available online. What matters is the coach’s ability to empathize and connect with you, to understand your needs, and to guide you on your path to change, regardless of where they are located.

By searching only “near home,” you not only limit your search area, but also your chances of finding the person who could be truly right for you.

2. Don’t rely solely on social media popularity

Once you’re ready to look for an online coach, don’t fall into this second trap. We live in an age where social media visibility or a large number of followers seems to be synonymous with success and authority. In reality, those with a massive social media presence probably do so because they don’t have real clients to take care of. The best coaches don’t need social media because their results speak for themselves through the people they have helped thanks to word of mouth. Don’t confuse marketing skills, charisma in front of the camera, and the ability to entertain with real coaching skills.

Relying solely on what you see on social media risks leading you to make choices based on a constructed image rather than on the actual ability to transform your voice, your skills, or your mindset. When evaluating a coach, look beyond their Instagram or TikTok feed: look for evidence of concrete results, such as interviews in well-known newspapers or magazines, or documented experiences and authentic testimonials from people who are not “AI-generated” or paid to act.

3. Choose a coach who offers an assessment session rather than a trial lesson

The difference between a trial lesson and an assessment session is huge, yet few people really understand it. A trial lesson is often little more than a taster, a moment when the coach lets you try a few exercises to give you an idea of their style. It’s useful for breaking the ice, but it doesn’t tell you much about the depth of the work you could do together. Usually, after a trial lesson, you are left without a “wow effect,” perhaps even with a slight feeling of “dissatisfaction.” Based on what customers who come to us from disastrous previous experiences tell us, once you take this first step, it is difficult to go back. That’s why trial lessons from those who have no other cards to play are free, and paradoxically, it’s also why our assessment meetings have been paid for since 1995.

Instead, an assessment session, or Voice Assessment as Mylena Vocal Coach calls it, is an in-depth analysis. It is the moment when the coach carefully observes your starting point, identifies areas for improvement, and understands which tools can lead you to the results you desire. It is an act of listening, diagnosis, and personalized planning. After an assessment meeting, you should always have the wow effect: I have truly met a special person who can read my mind and understand me 100%.

At Inborn Voice, we have been offering assessment sessions for over 30 years. During the session, our coach is already giving you attention that goes beyond simply promoting their service. They are demonstrating professionalism, method, and the ability to build a tailor-made program. It is a sign that they do not want to “sell” you a lesson, but rather accompany you on a journey of real change.

4. Choose a coach with experience in the field that interests you.

Every coaching journey is unique, and every coach has a wealth of experience that makes them more or less suited to a particular type of goal. If you want to improve your voice, your expressiveness, and your social skills, you don’t need a generic “life coach” or someone who only deals with “public speaking.” You need a professional with years of specific experience in voice coaching, who has in-depth knowledge of the physiological, emotional, and communicative dynamics related to the voice.

Direct experience in a specific field is what allows a coach to anticipate your needs, avoid common mistakes, and guide you in a targeted manner. An experienced coach does not just give you exercises: they can explain the “why” behind each step, recognize subtle signs of progress, and adapt the program to your personality.

Always look for concrete evidence of experience in the field that interests you. Testimonials, case studies, and years of activity are much more reliable indicators than any advertising slogan. Here at Inborn Voice, we have proven our worth not only with clients but also with top universities, leading newspapers, and with over five locations across the United States and Europe. Apart from Mylena Vocal Coach, who has experience unmatched by any other coach of the same level, here at Inborn Voice we have coaches with work experience in every field, from finance to IT, from marketing to education.

Would you like to see for yourself and schedule your first assessment meeting or contact us directly? We are here to listen to you and guide you from the very first step. Below you will find the option to book a meeting and the contact form.