Reflections on the risks of spreading meaningless content and the importance of authenticity and competence.

Today it seems that anyone who appears on the small screen, the one on a cell phone, and has a slight nerve feels ready to teach others about any subject. From marketing to stock market investments, from foreign languages to computer science. The reality is that often what is sold for an exclusive secret is nothing more than a well-packaged obviousness, a marketing gimmick with no foundation. It is like the famous saying from Italy of the Sucked Lollipop: a candy that has already been “sucked” by someone else that is put back up for sale, perfectly wrapped. The flavor is gone, the value as well, but it is repackaged as if it were the discovery of the century.
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